Every time we pick up a camera, click the shutter or edit a photo, we are brand-building. This course is about learning how to take control of that process so your images support a clear and defined brand message. Something uniquely yours.
This one-to-one course will help refine your editing process to better align with your branding, and creative voice. By the time your course is done, you’ll have a color process designed around your artistic vision and your business needs.
Design Your Color to Define Your Brand
Get a Complete Understanding of Lightroom’s Develop Module
Build Presets to Speed up Your Editing
Explore Third Party Tools and Find the Perfect Fit
These are some of the most common questions I get about what we cover in this course, if you need more info or if you’d like to book, just click the link below and we can arrange a consultation to find out how I can best help you.
Book A ConsultationEveryone can benefit from this course, as long as you have a business and know how to use a camera. However, it was designed for:
• Established photographers looking for a new audience.
• Photographers who need clarity about what makes their work amazing.
• Beginners who want to fast-track their visual identity development.
• Photographers who want to learn about how Lightroom works.
• Anyone who wants a practical guide on how to make their images match their visual identity in Lightroom.
This course is a serious investment, because I dedicate my time and attention to making sure you see tangible benefits at the end of the process. We tailor the curriculum to your needs, but topics we cover on almost every course include:
• The direction you want to take with your editing.
• How your editing compares against your competition, and why it matters.
• How the editing tools in Lightroom are designed to be used.
• How to develop your editing processes to match your visual identity.
• How to build a simple editing process without compromising your style.
• A full set of customized presets using off-the-shelf components.
Brand-building takes time, intention, and dedication, and I want to help you on that journey. Together, we will:
• Analyze your brand and market position and your competition.
• Distill your inspiration into helpful creative direction.
• Examine your body of work to find the threads that bind it together.
• Get an understanding of your clients’ needs.
• Shape your style by examining the cameras you use, the presets you apply, and how you use Lightroom.
By the time this course is done, you’ll have a visual identity that’s truly yours and the systems that make it efficient.
1. Set up a free consultation.
2. Arrange your first session.
3. Test the system we build.
4. Refine the system in the second session.
5. Profit.
With Tom’s guidance, I went from being a consolation choice to being my ideal clients’ first choice. In just one year, I’ve tripled my bookings and earned a place alongside the industry’s best.
Tom transformed my work from feeling like imitations into something unmistakably my own. My voice became louder. He brought out the best in me and made my work come alive.
A planner recently asked me, “What’s your secret? Your work is some of the most consistent I’ve seen in years.”
My answer was simple: I work with Tom. I told her how he helped me create an edit rooted in my own artistic vision. She was so impressed, she immediately asked for his information.
Working with Tom is like working with the legends you’ve always heard about - Rick Rubin, George Martin, Pharrell. And, for me, there’s Tom Wright.
He’ll hate me for saying it, but I’ll say it anyway: Tom Wright is my rockstar producer, and I’m endlessly grateful for the imprint he’s left on my work.
April Payne Photography
Photo Therapy
