A photographer standing under a red neon light holding a film camera, confident in his craft and photographic style.
Discover Your Visual Identity.

Photo Therapy.

Book your one-on-one visual development session and let your photography shape your brand and connects with your ideal clients.

Starting at £500/$700* for 90 minutes of 1-1 Support.

Your Visual Identity Sets You Apart.

We’ll work together to refine your artistic voice and craft a clear brand message that resonates with the people you want to work with. Your photographs already tell a story—let’s make sure they’re telling the right one. Schedule your session today and start building a visual identity that drives your business forward. Growth is not always pretty. In fact, it almost never is. That is the beauty of building your visual identity. You get to experiment with new styles, new equipment, new processes.

We will work together to help you find the visual identity that works for you.

A photographer at a cinema looking for their next photograph.
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The Development Process

Refining your photography and videography style to create a recognisable and unique brand. It’s not just about the way your images look—it’s about how they feel. 

A photographer stands under a classic American cinema sign with his camera to his eye.
Book A Consultation

The ideal brand positioning falls between your current work and what it is that your current and future customers love.

When we look at brand positioning, we want to take control of how you shape your brand with your new customer in mind.

2. Photography Development

Your visual identity is shaped by the equipment you use, but you get to choose the equipment!

Together, we can test the equipment, editing processes and approach that produces the results you and your clients love.

3. Process Design

Hustle Culture Kills Businesses. It is not about how hard you work. It is about the results you produce.

You can’t solve overwork with more work. To avoid burnout we need to make sure that you aren’t left to pick up the slack when work gets busy.

Workflows and Processes can give you your life back and make your life easier.

Together we will find processes that make your work flow.

4. Active Product Refinement

Your brand isn’t how you feel about your work, it’s how your clients feel.

Showcasing your work and new offering to customers and gauging their reactions to the work.

Refine the process and repeat.

5. Ongoing Support

Business is changing constantly and the things our customers want change too. I’m here for the long haul, I want to see you win and build a business that thrives for years.

Testimonials

With Tom’s guidance, I went from being a consolation choice to being my ideal clients’ first choice. In just one year, I’ve tripled my bookings and earned a place alongside the industry’s best.

Tom transformed my work from feeling like imitations into something unmistakably my own. My voice became louder. He brought out the best in me and made my work come alive.

A planner recently asked me, “What’s your secret? Your work is some of the most consistent I’ve seen in years.”

My answer was simple: I work with Tom. I told her how he helped me create an edit rooted in my own artistic vision. She was so impressed, she immediately asked for his information.

Working with Tom is like working with the legends you’ve always heard about - Rick Rubin, George Martin, Pharrell. And, for me, there’s Tom Wright.

He’ll hate me for saying it, but I’ll say it anyway: Tom Wright is my rockstar producer, and I’m endlessly grateful for the imprint he’s left on my work.

April Payne Photography

Photo Therapy