Build Your Visual Identity
Visual Identity is how your work shapes your brand.

Visual Development is how your work shapes your brand.

We all have a unique voice. As photographers, you use your images to share that unique voice with the world.

When we work together, I help you tailor voice and artwork into something that is unique to you and resonates with your ideal customers.Your photographs are more than just images—they’re a reflection of your brand, your style, and your story. 

Together, we work to refine your visual identity, ensure your work stands out in a competitive industry to your ideal clients.
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Your growth is allowed to be messy. It is time and repetition that lead to a stronger brand.

Your visual identity is what sets you apart from the competition. Growth is not always pretty. In fact, it almost never is. That is the beauty of building your visual identity. You get to experiment with new styles, new equipment, new processes.

We will work together to help you find the visual identity that works for you.

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The Visual Development Process

Visual development is the process of refining your photography and videography style to create a recognisable and unique brand. It’s not just about the way your images look—it’s about how they feel. 

Together, we design your photography to build a brand that resonates with your ideal audience and attracts the clients you want to work with.

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Step 1 - Brand Discovery - Build for Your Current (and Future) Audience

The ideal brand positioning falls between your current work and what it is that your current and future customers love. We sometimes refer to this as your signature style or your brand’s visual identity. When we look at brand positioning, we want to start shaping your brand with new customers in mind.

Step 2 - Visual Development - Start with How Your Visuals Feel

Your visual identity is shaped by the equipment you use, but you get to choose the equipment that supports your identity. Together, we can test the equipment that produces the results you and your clients love.

Step 3 - Process Design - Hussle Culture Kills Businesses

It is not about how hard you work. It is about the results you produce. Processes can give you your life back. Workflows are designed to make your life easier. Together we will find processes that some of the work out of your flow. Remember, you can’t solve overwork with more work.

Step 4 - Active Product Refinement

Showcasing your work and new offering to customers and gauging their reactions to the work. Refine the process and repeat.